Theme: Best Practices
Curator vs Exhibition Maker = Artist vs Storyteller
The present times are too complex to be understood through vertical thinking. A more holistic approach could provide a museum with the tools to interpret the information with which the world assails us. Exhibitions should be informed by comprehensive research detecting all possible instances of the topic in the world at large, providing the information to be distilled into a scripted space that, intellectually as well as physically, moves the visitors through its unfolding. Research should help to cultivate the potential audience, becoming a part of the promotional strategy. This approach would mark the end of the curator as an artist and the beginning of the exhibition maker as a storyteller.
Alessio Rosati is born in Rome and trained as an architect, he is currently Head of Research at MAXXI.